Cookies and Privacy

Cookies and Privacy

Cookies & Privacy



* Tax ID: B33929704

* Address: C/ Menorca 3, Planta 2., 28009, Madrid (Spain)

* Telephone: +34 93 431 55 33

* Data Protection Officer (DPO): you may contact our DPO through the following communication channels:

  • E-mail:
  • Telephone: +34 91 353 62 00
  • Address: Glorieta del Mar Caribe, 1 “Edificio Tucumán” 28043 – Madrid


How we use “cookies”

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. We do not collect or store information which make the user identifiable.
However, bear in mind that in some countries ID cookies and IP/MAC addresses are regarded as personal data. As we collect these types of data, processing thereof shall be made in compliance with our Privacy Policy.
We use first and third-party cookies for the specific purposes indicated in this document.
Our site uses the following categories of cookies:

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

The strictly necessary cookies are listed below:

Cookie name Purpose Duration and domain
·       undefined

·       SERVERID31396

·       __bterr

·       cookiePolicy

·       undefined

·       _gat_email

·       _gat_fingerprint

It ensures the appropriate functioning of the web hosting. ·   SERVERID31396
Duration: session
Domain:·   cookiePolicy
Duration: 3 months
Domain:·   __bterr
Duration: session
Domain:·   _gat_email
Duration: 1 minute
Domain:·   _gat_fingerprint
Duration: 1 minute

Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

The functionality cookies are listed below:

Cookie name Purpose Duration and domain

·       1P_JAR

·       CONSENT

·       NID



Optimisation of website functionalities


Cookies related to Google services, such as Google Maps.

·   1P_JAR
Duration: 1 month
Domain:·   CONSENT
Duration: 20 years
Domain:·   NID
Duration: 6 months


Performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

We use Google Analytics for this purpose. Google Analytics uses its own cookies (third-party cookies). You may find more information about Google Analytics here:

You may block the cookies of Google Analytics on this site by downloading and installing in your browser the following plug-in:

The performance cookies are listed below:

Cookie name Purpose Duration and domain
Google Analytics

·       _ga

·       _gat

·       _gid

·       _gat_UA-22058072-1

_ga, _gid: They are used to distinguish users by saving a user unique identifier. They can be used to control the visits and actions of a single user
_gat: It is used to limit the rate of requests._gat_UA-22058072-1: Includes campaign information concerning the user.
·   _ga
Duration: 2 years
Domain:·   _gat
Duration: 1 minute
Domain:·   _gid
Duration: 1 day

·   _ gat_UA-22058072-1
Duration: 1 minute




·       s_cc

·       s_nr

·       s_sq

Adobe Analytics uses cookies to define new visitors, help in analysing the clicks data flow and track the historical activity on the web site, such as the answer to particular campaigns or the duration of the sails cycle.s_cc: determine whether the cookies are enabled in the browser settings.

s_sq: It gathers a ClickMap of Adobe Analytics; i.e., a graphical representation of the total amount of clicks made by the user.

s_nr: Helps Adobe know whether the user is new or not.

·   s_cc
Duration: session
Domain:·   s_nr
Duration: 1 month
Domain:·   s_sq
Duration: session


·       utag_main

·       TAPID

utag_main: cookie set by Tealium to allow us to use its Tag Manager.
This information is used within our analysis tools to enrich the data we collect about your visit to the site, in order to help us understand the use of the site made by our visitors to offer a better user experience.TAPID: acts like an intermediary on the site, serving analytic cookies through Tealium (Tag Management).·   utag_main
Duration: 1 year
Domain:·   TAPID
Duration: 1 year


·       optimizelyDomainTestCookie


Optimizely is a testing platform which help us know the behaviour of our clients and create optimal web experiences.

This cookie measures how users react towards changes in the contents and functionality of the web site, so as to determine which variation is the most effective to convert visitors into clients.

·   optimizelyDomainTestCookie
Duration: 6 months



Social media cookies

These cookies are used when you share information by using social media buttons, such as “share” or “like”, on our site. The social media site will register your actions. This information may be linked to targeting or advertising purposes.
The social media cookies are listed below:

Cookie name Purpose Duration

·       bcookie

·       bscookie

·       lang

·       lidc

·       rtc


They enable options and content, use assessing and preferences determination.

They are used to integrate the service and functionalities of LinkedIn on the site and to send information to LinkedIn.

·       bcookie
Duration: 1 year
Domain:·       bscookie
Duration: 1 year

·       lang
Duration: Session

·       lidc
Duration: 1 year

·    rtc

Duration: Session


·       _ga

·       _gat

·       _gid

·       _twitter_sess

·       ct0

·       eu_cn

·       guest_id

·       lang

·       personalization_id



Use assessment, performance improvement and preferences determination.


They are used to integrate the service and functionalities of Twitter on the site and to send information to Twitter


·  _ga
Duration: 2 years
Domain:·  _gat
Duration: 1 minute


·  _gid
Duration: 1 day

·  _twitter_sess
Duration: session

·  ct0
Duration: 5 hours

·  eu_cn
Duration: 1 year

·  guest_id
Duration: 2 years

·  lang

·  personalization_id
Duration: 2 years



·       _auth

·       _pinterest_sess

·       _routing_id

·       csrftoken

·       sessionFunnelEventLogged

·       _ir


They are used to integrate the service and functionalities of Pinterest on the site and to send information to Pinterest.


·  _auth
Duration: 1 year
Domain: y·  _pinterest_sess
Duration: 1 year
Domain: y


·  _routing_id
Duration: 1 year
Domain: y

·  csrftoken
Duration: 1 year

·  sessionFunnelEventLogged
Duration: 1 year

·  _ir
Duration: 1 year



·       GPS

·       PREF


·       YSC

·       requests


They enable contents and functionalities and determine preferences.


The register statistical anonymous data, such as the times a video is played, and the settings used for such plays.

No confidential data are collected unless you are logged in your Google account, in which case your elections are linked to your account, for instance, if you click on “like”.

These cookies are used for embedded videos.

·  GPS
Duration: 30 minutes
Domain:·  PREF
Duration: 8 months


Duration: 6 months

·  YSC
Duration: session

·  requests
Duration: session


How to block cookies

If you do not wish to receive cookies, you may modify your browser settings. The process to do so may vary depending on your browser. If you wish to block the cookies from this site, but you want to accept cookies from other sites, you may activate the option of receiving a notification each time a cookie is stored in your device.

Please find below a way to change your preferences in some of the main browsers:

* Microsoft Internet Explorer, Tools menu > Internet Options > Privacy > Configuration. For further details, please visit or

* Firefox, Tools menu > Options > Privacy > Cookies. For further details, please visit

* Google Chrome, Options > Advanced Options > Privacy. For further details, please visit

* Opera, Security and Privacy section. For further details, please visit

* Safari, Preferences/Privacy menu. For further details, please visit:

You may find further information about cookies at or at When blocking cookies, you may not be able to access to some of the functionalities of our site.

In case of doubt concerning this Cookie Notice, you may contact with DIVISADERO at:


Last update: February 2019
@ DIVISADERO DIGITAL INTELLIGENCE, S. L., 2019. All rights reserved.

DIVISADERO Digital Intelligence S.L. Privacy Notice

Last updated: [12/02/2019]

Address: C/ Menorca, 3, – Planta 2, 28009 Madrid
Tax ID: B-33929704
Data Protection Officer:
Divisadero Digital Intelligence, S. L. a company with registered office at C/ Menorca, 3, – Planta 2, 28009 Madrid and NIF B-33929704 (“DIVISADERO“, “we” or “us”, for the purposes of this privacy policy) is a digital data analysis agency with a global presence. We help our clients optimise the way they approach their business and management strategies. We believe that the responsible use of data encourages business growth by building strong relationships between the brand and the client. As a company, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are also committed to the processing of personal data always in a transparent manner and in accordance with applicable law on the protection of personal data.

This privacy policy explains in detail the types of personal data we collect about you when you interact with us. DIVISADERO the controller of the personal data that you provide to us, among others, through this website.

This Privacy Notice explains the following:

  • What information we process
    How we use this information
    How long we will process your data
    How we protect your personal data
    With whom we share information
    Transfers of information between group companies
    Your rights
    Our responsibility for web links
    How to contact us
    In the Additional Information section, we explain the meaning of “personal data“, as well as other terms used in this policy.

What information we process

The type of information we collect will depend on the circumstances and the services you use. Generally speaking, we will obtain information about you and/or your use of our services in the following ways:

Information about the use of our website

We collect information about how you use our site, including information about the pages on our site you visit, the services or information you search for, and the links and content you access. We may use the information you provide to us through your use of the website to provide you with content that is of interest to you and to help determine our marketing strategy. This type of activity, known as profiling, involves the use of automated means to analyse your personal data and predict your preferences, interests and habits. To object to profiling, read section 7 of this Privacy Policy.

Technical data
We collect information about the devices you use to access to the website, including your mobile phone’s unique ID code or the IP address from which you access the website that uniquely identifies the specific device from which you access to the Internet. We receive and process this information by means of a cookie ID. You can find more information about the cookies we use and about the purposes for which we use them in our Cookie Policy (see above).

Contact details

We collect your contact details when you ask us to send you notices via e-mail, when you download our content, when you subscribe to our newsletters, when you send us a query or when you send us your CV. The personal data included will be your name, e-mail address, position in the company and location.

Marketing and communications data

We obtain information about your preferences in terms of receiving promotional information and in terms of communication.

Academic and professional data and image

If you send us your curriculum vitae, we will obtain the information you include in it, such as your academic and professional history, hobbies, languages and other aptitudes, image, etc.


We try not to obtain information about children under the age of 16. If you are concerned about your child’s privacy in relation to our services or if you think your child may have provided us with personal information, please contact us at We will remove such information from our records within a reasonable time.

How we use this information

Except for legal obligations, we will only use the personal data with which you provide us for the following purposes:

  • Send you information about our services through our newsletters;
    Monitor the performance of our newsletter campaigns;
    Respond to your requests and comments;
  • Send you invitations to events related to DIVISADERO or to sector news;
    Allow the download of our contents;
    Analyse your curriculum vitae and, if necessary, include you in a selection process;
  • Analyse and/or improve our services;
  • Share your data with group companies for administrative and management purposes; and
  • Fulfil legal obligations.

Data protection legislation obliges us to inform you of the legal basis that allow us to process your personal data. For the most part, the processing of your personal data is based on either (a) our legitimate interests in relation to the provision of the services you request or your relationship with us as a consumer, or (b) your consent, where this has been requested.

In the table below we inform you of the purposes for which we process your data and the legal basis on which the processing stands. Please note that the processing of your data may be based on more than one legitimate basis, depending on the specific purposes for which we use such data


Purpose/Activity Types of personal data processed Legal basis, including legitimate interests
Send you information about our services

·      Send you information that you have requested, e.g., newsletters or publications according to the preferences you communicate to us.

(a)   First name

(b)  Email address

(c)   The Company

(d)  Location

When you have requested information from us, such as newsletters, publications or invitations to events, the communications we send you will be based on your consent.

You may request the cessation of such communications at any time by clicking on the unsubscribe link at the end of the message.

Monitor the performance of our newsletter campaigns. (a)   Name;

(b)  Email address;

(c)   Company;

(d)  Location;

(e)   Technical data; and

(f)    Navigation and use;

We may create statistical reports on the performance of our newsletter campaigns, based on our legitimate interest, through the use of third-party analytical cookies (Mailchimp) and information provided at the time of subscription to the newsletter service.
Respond to requests and comments


(a)   First name

(b)  Email address

(c)   The Company

(d)  Location

Our legitimate interests include responding to communications you send us requesting information about our services. We will also use your personal data to improve our business.
Send you invitations to events on sector. (a)   First name

(b)  Email address

(c)   The Company

(d)  location

It can be by consent, or by legitimate interest if you are a client of Divisadero or if the objective of the invitation is the professional location of the interested party.
Allow the download of our contents (a)   Location When you request the download of content, we need to access your IP address to respond to your request, so you give us your consent.
Reception and analysis of your curriculum vitae (a)   First name

(b)  Date of birth

(c)   Email address

(d)  Mailing Address

(e)   Telephone number

(f)    Image

(g)   Professional data

(h)  Academic data

(i)    Hobbies

(j)    Language

(k)   Other skills

When you send us your CV, you give us your consent to access the data that you decide to include in it in order to analyse whether your profile fits a vacancy.
Improve and develop the website:

·      We perform statistical analyses on your use of the website, e.g. to learn how to improve the website, offer new features and material, etc.


(a)   Technical data

(b)  Navigation and usage

(c)   Location

Necessary for our legitimate interests (define the type of customer of our services, keep the website updated and relevant, develop our services and determine our marketing strategy).
Share information with our service providers. (a)   First name

(b)  Email address

(c)   Navigation and usage

(d)  Marketing and communications

(e)   Technical data

Our legitimate interests allow us to share information with trusted companies that provide services to us for the maintenance of the website.
Share information between companies of the Dentsu Aegis Network Group. (a)   First name

(b)  Email address

(c)   Location

(d)  Navigation and usage

Due to the global presence of the Dentsu Aegis Network, our legitimate interests allow us to share data with other Group companies in order to manage the business of providing our products and services effectively.
Share information with other third parties, such as legally competent authorities and public administrations. (a)   First name

(b)  Email address

(c)   Location

(d)  Usage

(e)   Technical data

We will share your data when we are required to do so by law or for the purpose of satisfying our legitimate interests.

How long we will process your data

We will keep your personal data for as long as it is necessary for the provision of the relevant services, in accordance with our legal obligations. After processing, your personal data will remain blocked and only available to the competent authorities until the expiry of all liabilities that may arise from the processing, being then safely deleted, or anonymised so that we can continue to use them for analytical purposes. You may request further information at the contact points indicated in this Privacy Policy.

How we protect your personal data

We employ appropriate organisational and technological measures to help protect your data from unauthorised access and use and from accidental loss, alteration or destruction. We also try to get our suppliers to do the same.

With whom we share information

Information shared with our service providers

We use third parties to perform on our behalf certain functions of our business, such as sending newsletters, storing our Internet services on servers, and managing our relationship with consumers. We will only give them access to the information necessary to provide their services. Our service providers are engaged to comply with our instructions and we require them not to use personal data for their own purposes.

Information shared with other entities

We may be required or empowered by law to provide personal data to third parties such as competent public authorities and administrations, for example, in response to court orders or subpoenas or to requests from competent authorities in the exercise of their legally assigned functions, or where we believe it is necessary to investigate, prevent or take action in connection with unlawful activities.

We will not sell or rent your personal data to third parties.

Transfers of information between group companies

DIVISADERO belongs to the Dentsu Aegis Network, a media group made up of different companies. Therefore, from time to time we will communicate your personal data to other companies in the group. Access to your data will always be limited by the need to use the data to provide the requested services or to carry out necessary or legitimate actions (need-to-know principle). Some of the group’s companies are located outside the European Union, but we will always ensure that such communications and transfers are made with the security required by applicable data protection legislation.

We will only transfer your personal data outside the European Union after having verified, in accordance with the applicable data protection legislation, that an adequate level of security exists for the protection of the integrity and security of any information processed. These measures may include the use of standard contractual clauses approved by the European Commission and, when data is transferred to the United States of America, the EU-US Privacy Shield, Swiss-US Privacy Shield or your consent. All transfers of personal data between companies in the group have been protected by subscribing to the standard contractual clauses approved by the European Commission.

You may request further information on the measures taken to protect such transfers by contacting us through the contact points indicated in this Privacy Policy.

Your rights

Objection to the processing of your personal data when such processing is based on our legitimate interest or that of third parties, in case you wish to object to a particular processing by considering that it negatively impacts on your fundamental rights and freedoms. You may also assert your right to object to the processing of your personal data for the purposes of direct marketing or profiling. You may exercise your right to object at any time, after which we will cease processing the data to which you have objected, unless we can demonstrate that the processing can continue on the basis of priority legitimate grounds.

Access to your personal data. If you send us this type of request and, in effect, we have personal data about you, we are obliged to provide you with such information by copying the personal data processed and together with a description of the processing, including the purposes of the processing. In order to comply with your request, we may require you to prove your identity. We will process your application within the legally required timeframe.

Portability of your personal data. You can ask us to transfer your personal data to any third party of your choice. Such data shall be transmitted in a structured, commonly used and machine-readable format. Please note that this right only applies to personal data that you have provided to us and that we are processing on the basis of your consent to perform a contract that you have entered into with us.

Erasure of your personal data. You have the right to demand the erasure of your personal data when we have accepted your opposition request (see above) or when, under an applicable law, we are obliged to delete your personal data. Please be aware that we may withhold certain information when we are required or enabled to do so by law or when we are allowed to do so based on our legitimate interests. In any case, we will inform you of this circumstance.

Rectification or updating of your personal data. This right allows you to correct any incomplete or inaccurate information we have about you.

Restriction of the processing of your personal data in certain situations. You can exercise this right so that we cease processing temporarily, while retaining the blocked data.

Withdrawal of consent. When the processing of your data is based on your consent, you may withdraw it at any time. In the event that you withdraw your consent, please note that this circumstance will not affect the legality of the processing carried out previously.

File a complaint. We will do what we can to resolve your claims. However, if you consider that we have not been able to resolve them, you can lodge a complaint with the appropriate supervisory authority. For example, in the case of Spain, the corresponding authority is the Spanish Data Protection Agency.

When you exercise the above rights and we have doubts about your identity, we may require you to identify yourself effectively, for example by attaching a copy of your ID to your application.

Our responsibility for website links

This Privacy Policy is limited to personal data collected by DIVISADERO. For this reason, we should refer to links enabled on the website that redirect to third party websites, including social networks such as Facebook, Twitter and LinkedIn. If you follow these links, you must use the websites to which you access in accordance with their own privacy policies, as the processing of personal data that the owners of these websites perform are not included in the scope of this Privacy Policy. Therefore, we have no responsibility or control over the information collected by third parties or over the protection and privacy of the information you provide through such websites.


This Privacy Policy may be updated from time to time in order to reflect changes in law, good practice or in our personal data processing activities. The date of the last modification will appear in the heading of this Privacy Policy. If you do not agree with the changes made, please do not continue to use our services or share your personal data with us. We recommend that you check regularly to see if this Privacy Policy has been updated.

Contact us

If you have any questions about this Privacy Policy, about how we protect your privacy or if you wish to exercise any of the rights mentioned in this Privacy Policy you may contact our Data Protection Officer through any of the following contact points:

Address: Data Protection Delegate, Dentsu Aegis Network, Glorieta del Mar Caribe 1, “Edificio Tucumán”, 28043 – Madrid.

Telephone: (+34) 91 353 62 00



In this section of additional information, we define some of the terms used in this Privacy Policy.

Data controller: the natural or legal person who determines the purposes and means of the processing.

Personal data: any information that identifies you or makes you identifiable.

Processing: any operation carried out with personal data. including, but not limited to, procurement, storage, disclosure or disposal.

Profiling: Data processing whose purpose is to decipher, through automated tools, certain qualities of people, such as predict their performance at work, reliability, economic situation, personal preferences, interests, behaviour, location or movements.

Transfer: Communication of personal data to recipients outside the European Economic Area (e.g. when storing data on computers outside the European Economic Area), or access to personal data by someone outside the European Economic Area.

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